Green Pea, Turin

A careful analysis of the American brand Patagonia, combined with a design process that makes sustainability and attention to detail its strengths, offers the first single-brand shop in Turin a line in full harmony with the architecture of Green Pea.
The brand Patagonia, as it is known, started as a sports and outdoor clothing line and has been active in the field of environmental policies, respect for the environment and circular economy for almost thirty years, so much so that it was recently certified as a company that meets “rigorous standards of social and environmental performance, responsibility and transparency”.



To create a place to host a brand with a logo, the silhouette of Mount Fitz Roy, on the border between Chile and Argentina in Patagonia, carved out of wood, the project called for use of natural, sustainable materials, particularly wood, the symbol of the brand and the building’s architecture. Certified wood was used to design the shelves, the furnishings and every detail needed to emotionally convey the values of the brand and the building.

ADDRESS Green Pea, Turin
Year 2020
Client Eataly Real Estate
Designers ACC Naturale Architettura Cristiana Catino and Negozio Blu Architetti Associati
Professional services Concept and site development
Photos R. Scuzzarella