SMAT – visual identity and info-point
TurinThe ACC Naturale Architettura studio created the visual identity of the construction site of the new Mediano Collector in Turin. A work that will extend for 14 kilometers in the Turin area and will involve 20 metropolitan municipalities in the southern area. The construction site will have a significant impact on the city, for about five years, and the setting up of the info-points in strategic areas and the visual and graphic accompaniment of the closures have been designed to make it possible to understand their strategic and environmental importance, and make citizens participating in the progress of the works.
Two info-points, one located at the starting point and the other at the metropolitan arrival point, will illustrate the project and the work of the new Collettore Mediano, with the installation of meters providing real-time information on the metres of tunnel excavated and the days remaining until its completion. While the info-points will show the “city that cannot be seen”, which finds space underground for services that are fundamental to the functioning of city life, the entire construction site will be identified by the graphics chosen to communicate and distinguish it.
