Via Roma, Turin

The project aimed to create an environment of refined simplicity, leaving intentionally essential volumes and forming a system of voids and solids functional to the display of objects. The entrance is designed, emphasised by two high curved glass panes that reflect the rationalist style of the building designed by Marcello Piacentini.

The three levels on which the shop is developed are designed as a fluid space, with a staircase designed to allow and continue this continuity, which is also chromatic. Light colours for the walls and furnishings and oxidised brass parts, with a volcanic stone floor, also to pick up on and refer to the link between the different levels of the volume, a reinterpretation of Gustav Klimt’s famous frieze, the Tree of Life. Apart from the precise message the artist wishes to convey through this work, this tree has always had a precise symbolic meaning, repeated in many cultures: the tree is knowledge, it is life.

ADDRESS Via Roma, Turin
Year 2010
Designers G. Ambrosini, C. Catino, P. Gatti, C. Grometto, M. Penna (Negozio Blu)
Professional services Concept, design development and site supervision